Project: Website and brand
Wild Human is a company that offers holistic courses and retreats based around traditional outdoor skills and ancestral movement strategies. I was asked to develop the brand and the ecommerce website. Ideas were developed around wilderness, movement, nature and travel. The brand had to appeal to both sexes and had to feel rugged yet also embrace an element of luxury travel. A clean and modern sans serif font was used distressed slightly by cut away elemnets.